![]() Here are the nine reasons they say Candy Crush is so irresistible: We also called a few psychology experts and players to understand the backstory on why their tactics worked so well. We asked Tommy Palm, one of the game’s designers, what the King team did to get us hooked. A survey by Ask Your Target Market polled 1,000 players and found that 32% of them ignored friends or family to play the game, 28% played during work, 10% got into arguments with significant others over how long they played, and 30% said they were “addicted.”īut there are lots of amusing games out there, so what’s so addictive about this one? ( MORE: Quiz: How Addicted Are You to Candy Crush?)Īll that adds up to some seriously distracted users. (By comparison, another insanely popular mobile game, Angry Birds, takes in an estimated $6,381 daily.) ![]() Think Gaming, which releases gaming analytics, estimates that it takes in $875,382 per day. And while Candy Crush is free, the in-game purchases that some players choose to make add up. Candy Crush’s creator, King, a Stockholm-based company, says 1 in every 23 Facebook users plays it. 1 on iOS, Android and Facebook at the same time. If you haven’t heard of Candy Crush, it’s the mobile game that’s so addictive, players say they have left their children stranded at school, abandoned housework and even injured themselves as they try to reach new levels of the game.Ĭandy Crush has been played 151 billion times since it launched as an app on mobile devices exactly year ago.
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